Jonathan Ross Launches 2-for-1 "Orange Wednesdays" Cinema Photocall

LONDON - MARCH 30: Jonathan Ross poses with twin usherettes to launch "Orange Wednesdays", a 'two-for-the price-of-one' cinema initiative launched at the Odeon Cinema, Leicester Square on March 30, 2004 in London. The initiative has been launched in partnership with the UK cinema industry to encourage movie lovers to visit the cinema more often, and enjoy a wider range of films, and works via interacrive text messaging on Orange mobile phones. (Photo by Bruno Vincent/Getty Images)