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An exhibitor shows "Black Panther" items to attendees at the Hasbro showroom during the annual New York Toy Fair, on February 20, 2018, in New York. Panther claws, masks and action figures are leaping off store shelves after runaway hit "Black Panther" -- the first film in the Marvel universe focused on a black superhero -- shredded box office expectations with a massive opening weekend. Toys and accessories linked to the movie, which is also making waves for its strong black female leading roles, have the potential to become an enduring presence in stores, like Spider-Man and other iconic figures, company executives say. Toy tie-ins remain a crucial profit driver for movie studios, even if each merchandise opportunity is not massively successful, experts say. (Photo by EDUARDO MUNOZ ALVAREZ / AFP) / TO GO WITH AFP STORY by John BIERS, "'Black Panther' toy sales fierce as film opens big" (Photo by EDUARDO MUNOZ ALVAREZ/AFP via Getty Images)